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What Social Media Platforms Should My Business Be Using?

What Social Media Platforms Should My Business Be Using?

Social media usage is at an all-time high and is continuing to rise. In the United States, 79% of American adult internet users have a Facebook account. 78% of these users log on daily, and 55% of those daily users log in more than once a day. If your business has a Facebook account, you’ve taken the first step towards maximizing your social media advantage. However, the average internet user has 5.54 social media accounts. Your business should be using more than just Facebook to reach your target audience.

The most popular and effective social media channels (besides Facebook) for small businesses are:

  1. LinkedIn
  2. Twitter
  3. Google+
  4. Instagram
  5. Pinterest

When determining which social media platforms would be best for your business, you should consider your target demographic - it’s important to know the social media sites used regularly by the people you want to reach. For example, 80% Pinterest users are women. If you have a barbershop that caters to men, Pinterest might not be for you.

You should also consider your type of business. If your business markets primarily to other businesses (known as B2B), a LinkedIn profile is essential. If your business markets primarily to consumers (known as B2C), Instagram and Pinterest accounts could be an asset.

Check out our social media cheat sheet for more information on the top 12 social media sites small businesses should consider using.

If you want to improve your business’s social media presence, it’s difficult to know where to start. A social media strategy that isn’t well thought through or badly managed can hurt your brand. It is time consuming to effectively manage multiple social media accounts each day. Social media managers can save you hours of valuable time and they review analytic data daily to make strategic adjustments as necessary, ensuring that your content is posted at the ideal time with the perfect high-quality image to maximize your impact.

Evolve Impact Group offers personalized social media management solutions for your business to ensure improved market presence and sustainable, long-term impact in the marketplace. Contact us today to learn more!

 

Sources: https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/, https://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/#.tnw_XwgQvX1d, http://www.evolveig.com/News/ArticleID/88/How-Can-Social-Media-Help-Your-Small-Business-Succeed

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The crew at Evolve have elevated our marketing efforts to a whole new level! They are always available for questions and brainstorming and have helped our new business with creating some powerful marketing campaigns both online and in the local community.

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